Casewell
Become the firm AI recommends.
Casewell is AI visibility for law firms. It measures how often ChatGPT, Claude, Gemini, and Perplexity put your firm in front of someone looking for a lawyer, and shows you what it takes to be named more often.
Referral moved into the model.
For decades a law firm won new work through directories, search rankings, and word of mouth. All three were measurable. You knew where you ranked, who linked to you, and roughly what it was worth.
People now open an assistant and ask it directly: who should represent me in this. The answer arrives as a short list of firms, with reasoning, and no citations to argue with. It is the most persuasive referral a prospective client will ever receive.
That list is generated from what the model has read about you: your site, your directory profiles, your press, your reviews, your practice pages. Most firms have no idea whether they appear on it, and no way to find out.
You cannot improve a referral channel you cannot see.
Measure it, then move it.
Visibility tracking
Casewell runs the questions your clients actually ask, across ChatGPT, Claude, Gemini, and Perplexity, on a schedule. You see how often your firm is named, in which practice areas, in which markets, and how that moves week over week.
Competitive share
Every answer that names someone else is a referral you lost. Casewell tracks which firms are being recommended in your place, how often, and for which matters, so share of voice becomes a number you can manage.
Source attribution
Recommendations are downstream of sources. Casewell traces which pages, profiles, and mentions the models lean on when they describe your practice, and flags where you are absent, thin, or described incorrectly.
Prioritized actions
A ranked list of what to fix, ordered by the visibility it is likely to return. Practice pages to write, profiles to correct, coverage to pursue. Concrete work for a marketing team, not a dashboard to admire.
Firms that compete for the call.
Consumer practices
Personal injury, family, immigration, employment. High intent, high competition, and a client who is asking an assistant before asking anyone else.
Established brands
Firms with a reputation earned offline that has not yet been absorbed by the models, and who are being outranked by newer competitors with better structured content.
Multi-market groups
Practices spanning several cities or states, where visibility has to be tracked market by market rather than as one national number.
Live, with founding firms.
Casewell was built inside Tharis and is now live. We work with a focused group of founding firms, measuring how often AI names them and what it takes to be named more often.
If you run marketing or business development at a firm and want to see your own numbers, everything starts at casewell.io.
Venture 01 / Casewell